Salesforce
Marketing
Cloud
Designed to build and manage personalised customer journeys with Marketing Cloud
Personalized Customer Journey
Salesforce Marketing Cloud is the platform for delivering relevant, personalized journeys across channels and devices — enabling marketers to deliver the right message at the right time throughout all phases of the relationship. It includes integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis.
Every imaginable customer interaction and engagement is covered, and guiding customers on their 1-to-1 journeys with your brand has never been easier or more effective.
Marketing Cloud helps you make every moment count with the power of AI, data, and CRM. It offers a connected suite of tools, natively built on the #1 CRM, for unifying and activating first-party customer data, managing and automating marketing campaigns across various channels, including email, ads, mobile, and web, delivering real-time personalization, connecting lead generation and account-based marketing (ABM), and automating performance and spend insights to maximize efficient growth.
Salesforce Marketing Cloud Functionalities
Email and Mobile Automation
Create, send, and track email and SMS/MMS campaigns at scale. It includes tools for building templates, segmenting audiences, automating sends based on triggers, and analyzing campaign performance.
Journey Builder
Allows business to create multi-step, personalized customer journeys across different channels and automate interactions based on customer behavior, preferences, and demographics.
Personalization
Allows you to personalize content and experiences based on customer data, preferences, and behavior. This includes dynamic content, personalized recommendations, and targeted offers.
Advertising and Social Studio
Allows you to manage digital advertising campaigns across various channels, while Social Studio helps you listen to social conversations, engage with customers, and publish content.
Customer Data Platform
Unifies customer data from various sources into a single view, creating a comprehensive customer profile, enabling personalized and consistent experiences across all touchpoints.
Einstein (Cloud Intelligence)
Einstein leverages artificial intelligence (AI) and machine learning to analyze data and provide insights that optimize marketing efforts. It helps predict customer behavior, personalize content, and improve campaign performance.
Account Engagement (Pardot for B2B)
This is a B2B marketing automation platform that helps businesses generate and qualify leads, nurture prospects, and align marketing and sales teams.
Google Marketing Platform
Marketing Cloud integrates with Google Marketing Platform, allowing you to connect your marketing data and gain a holistic view of your customer journey across channels.
Loyalty Management
Enables you to create and manage loyalty programs, rewarding customers for their engagement and purchases. It helps build stronger customer relationships and increase customer lifetime value.
Marketing Intelligence
Centralize marketing data, track performance across channels, and make data-driven decisions to optimize campaigns.
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